Tobias Hyldeborg portraitMy name is Tobias Hyldeborg, and I’m a huge fan of online marketing, minimalism and podcasts. This is my website where I share my knowledge in SEO.

I’m most into Technical SEO and Linkbuilding, but you will also find blog posts about Content Marketing, UX and other fields in Digital Marketing.

You are always welcome to contact me if you have any questions, would like a guest post or are interested in getting some expert tips on your website.


Every now and then I send out an e-mail with exciting news from the SEO world – together with trends from Paid Search, Web Analytics and Conversion Rate Optimization.

If you want to be ahead, but don’t want to spend hours following different SEO blogs, you should definitely hit the Subscribe button.

When on the list you will be the first to know about new blog posts and other cool stuff, like templates for your analyzes and new blog posts.


I am currently employed at the digital agency, Quisma, where I work with Organic Search and Webanalytics as a SEO & Webanalytics Specialist.

Previously I’ve been at an ad agency and performance marketing agency as well as being an in-house specialist. Since 2010 I have also had my own freelance business.

I enjoy working with large clients, big budgets and SEO strategies at my day-time job, but also likes advising startups and personal brands in my own business.